01
Google visibility
46
0 of 3 tested client searches surfaced the firm; 7 indexed pages were found.
Free law firm SEO and AI visibility assessment
Find the gap between search and first contact
See where the firm appears in Google and AI answers, what blocks discovery, and where first contact gets harder than it should.
No account required for assessmentLive search checkTechnical site checkFirst repair
DocketBuddySample assessment
Hartwell Injury Law
Atlanta · Personal injury
Fictional firm · sample data
01 · Executive summary
Found by name. Missing from 3 client searches and 6 tested AI answers
Brand search
Found
Client searches
0 / 3 visible
ChatGPT / AI citations
0 / 6 cited
02 · Overall score
48/ 100
Developing
Scores by section
02
ChatGPT and AI visibility
0
0 of 3 Google-grounded answers; 0 of 3 OpenAI web-search answers cited the firm.
03
Technical access
83
HTTPS active; Googlebot permitted; OAI-SearchBot permitted; mobile viewport present; mobile Lighthouse 72; initial HTML 540 ms.
04
Client-question coverage
60
0 question-led headings and 420 readable words were found on the homepage.
05
Trust and identity
50
Hartwell Injury Law was identifiable; legal identity schema was not found.
06
First-contact path
50
The first form requests 12 fields before explaining the next step.
03
First move
Publish one useful Atlanta car-accident page
Example page
After a Car Accident in Atlanta: Evidence, Insurance Calls, and the First 30 Days
- • What evidence should I preserve during the first 24 hours?
- • What should I expect when the insurance company calls?
- • Which facts change the timing or value of a claim?
- Owner
- Site + attorney reviewer
- 90-day measures
- 1 new indexable page
- 3 client questions answered
- Top 20 first, then top 10 for the tested query
04 · Search and AI results
Area
Query or check
Result
Brand search
Hartwell Injury Law
Found
Client searches
Atlanta car accident lawyer + 2 related questions
0 / 3 visible
Google AI answers
3 client questions tested
0 / 3 cited
OpenAI answers
3 client questions tested
0 / 3 cited
Indexed pages
site:hartwellinjury.example
7 found
Other firms surfaced
belltriallaw.com 2 / 3 · andersoninjury.com 2 / 3 · westatlantalegal.com 1 / 3
Sources used in AI answers
Google and OpenAI · georgiabar.org 4 / 6 · belltriallaw.com 4 / 6 · nhtsa.gov 2 / 6
05 · Website and contact path
Page check
What we found
Assessment
Search crawler access
HTTPS is active; robots.txt permits Googlebot and OAI-SearchBot; the page is open to indexing
Working
Mobile performance
Lighthouse performance score 72; largest contentful paint 2.6 seconds
Needs attention
Homepage search setup
Practice and city appear in the title; canonical URL is present
Working
Firm identity path
Attorney bio is linked, but LegalService identity schema is missing
Needs attention
Client-question coverage
No page directly answers the tested car-accident question
Needs attention
First-contact effort
The first form requests 12 fields before explaining the next step
Needs attention
06 · Action plan
01
Do now
Publish an Atlanta car-accident page built around the tested client question
- Owner
- Site + attorney reviewer
- Measure
- Top 10 for the tested query
02
Improve next
Reduce the first contact to four fit questions and state the response window
- Owner
- Intake owner
- Measure
- Mobile form completed in under 60 seconds
03
Measure monthly
Repeat the same Google, OpenAI, technical, and contact-path checks
- Owner
- Firm growth owner
- Measure
- Movement and regressions recorded
07 · DocketBuddy implementation
Repair, publish, convert, and monitor
01
Repair
Fix crawler access, canonical tags, mobile setup, and the highest-value speed issue
02
Publish
Build one attorney-reviewed page for a tested client question
03
Convert
Shorten first contact and state when the firm responds
04
Monitor
Repeat the same search, AI, technical, and contact checks monthly
Put the plan to work
Get the repair and publishing planMarket context
How client discovery is changing
More than half
of consumers have used or would consider AI for a legal question
Clio 2025 Legal Trends Report93.3%
would research an attorney found through a search engine before hiring
Martindale-Avvo 2024 Legal Consumer Report55.2%
named slow response as a leading deterrent to hiring an attorney
Martindale-Avvo 2024 Legal Consumer Report01
Search landscape
Google results, AI citations, and competing domains
02
Technical foundation
Crawler access, indexing, mobile speed, titles, and schema
03
Publishing opportunity
One tested client question and a page plan
04
Client conversion
First-contact effort, response expectations, and follow-up
05
Monitoring
The same checks repeated monthly
Before you run it
Three quick answers
What does it check?
Google results, AI citations, crawler access, indexing, mobile performance, client-question coverage, firm identity, and the first contact path.
How long does it take?
The public assessment usually finishes in under 20 seconds.
What do I get?
A score by section, the search and site results, and a numbered action plan.